Strategic Planning Documentation¶
Roadmaps, validation plans, and execution guides
📄 Primary Documents¶
Pre-Seed_Validation_Roadmap_v0_3.md ⭐¶
Purpose: 24-month bootstrap execution plan Audience: Internal team, founders, strategic advisors Content: - Month-by-month validation milestones (Months 1-24) - Phase 1: Foundation (Months 1-3) - Phase 2: Market Validation (Months 4-6) - Phase 3: Multi-Channel Scaling (Months 7-9) - Phase 4: Sustainability (Months 10-12) - Phase 5: Profitability (Months 13-24) - Bootstrap-specific contingencies and runway management
Status: ✅ Active (v0.3 - October 21, 2025) Use When: Monthly/quarterly planning, tracking validation progress
Key Milestones: - Month 6: CHF 15K MRR (5 beta clients) - Month 12: CHF 75-90K MRR (sustainable, founders paid) - Month 24: CHF 160K+ MRR (profitable, 15%+ net margins)
VC_Partnership_Sales_Guide_v0_2.md¶
Purpose: How to sell VC portfolio partnerships Audience: Founders, sales team Content: - VC target profile and research - Partnership value proposition - Interview/sales approach - Pricing and negotiation strategy - Success criteria
Status: ✅ Active (renamed from Investor_Validation_Interview_Guide) Use When: Preparing for VC partnership outreach (Month 7+)
📦 Archived Documents¶
Obsolete VC fundraising documents moved to /docs/archive/obsolete-vc-model/:
- Preseed_Investor_Pitch_Deck_v1_0.md - Pitch deck for CHF 250-400K raise
- Investor_Pitch_Deck_Framework_v0.1.md - Framework for investor pitches
- Essential_Investor_Pitch_Artifacts_v0.1.md - Investor meeting checklist
- Critical_Open_Questions_v0.1_VC_Model.md - Questions for VC-funded strategy
Why Archived: Organic growth model doesn't require preseed fundraising
See: /docs/archive/README.md for detailed explanation
🎯 Strategic Planning Focus (Organic Growth)¶
NOT Fundraising (archived documents): - ❌ Raising CHF 250-400K preseed - ❌ Pitching to investors for funding - ❌ Creating investor pitch decks
YES Execution (active documents): - ✅ Bootstrap validation roadmap - ✅ VC partnership revenue channel - ✅ Multi-channel client acquisition - ✅ Sustainable growth milestones
📅 Validation Timeline Summary¶
Phase 1-2 (Months 1-6): Foundation + Beta¶
Goal: Prove core concept works with paying clients - Self-use validation - Customer development interviews - 5 paying beta clients @ CHF 15K MRR
Phase 3 (Months 7-9): Multi-Channel¶
Goal: Validate VC partnership + direct channels work - 1+ VC partnership signed - 10-12 total clients @ CHF 40-50K MRR - Multi-channel proof
Phase 4 (Months 10-12): Sustainability¶
Goal: Business is "default alive" - 15-20 clients (mixed tiers) @ CHF 75-90K MRR - First upmarket conversions (preseed → seed tier) - Founders paying themselves CHF 8K/month each
Phase 5 (Months 13-24): Profitability¶
Goal: Profitable with growth optionality - 30+ clients @ CHF 160K+ MRR - 15%+ net margins (CHF 25K+/month profit) - First employee hired - Decision: Continue organic OR raise growth capital
💡 Quick Reference¶
Current Phase (as of Oct 2025): Planning / Foundation (Pre-Month 1)
Next Milestones: 1. Month 1-3: AI system deployment, customer interviews, self-use validation 2. Month 4-6: Beta clients (target 5 paying clients) 3. Month 7-9: VC partnership pilot (target 1 VC signed)
Success Criteria: - Month 12: CHF 75K+ MRR (founders sustainable) - Month 24: CHF 160K+ MRR (profitable business)
Decision Points: - Month 9: Continue or pivot? (if <3 paying clients) - Month 12: Sustainable? (can founders pay themselves?) - Month 24: Organic or raise? (continue bootstrap or seek growth capital)
Last Updated: October 21, 2025 Status: Aligned with organic growth / bootstrap strategy Focus: Execution and validation, not fundraising