Swiss Marketing Service - Company Overview v2.0¶

"Professional Marketing That Scales With Your Success - From Preseed to Series A"¶

Bootstrap-First Business Model¶

What We Do¶

We provide Swiss marketing professionals coordinated by AI to deliver complete marketing execution, technical infrastructure, and investor transparency in one integrated service - designed to scale with your startup from preseed through Series A.

Unlike traditional agencies that are too expensive or freelancers who are inconsistent, we provide a new category of service: Lifecycle Marketing Operations that grows with you as you raise funding and scale.

Our Breakthrough Business Model: "Grow With You, Not Graduate You"¶

The Old Way (Agencies & Freelancers): - Start at preseed → too expensive or inconsistent - Raise seed funding → switch to new agency - Raise Series A → hire internal team - Result: No continuity, restart relationships every funding round

Our Way (Lifecycle Model): - Start at preseed: CHF 2-5K/month professional execution - Scale at seed: CHF 8-10K/month when you raise funding - Grow at Series A: CHF 15-20K/month marketing team alternative - Result: We preserve institutional knowledge of your brand, market, and what works

Core Principles:¶

"No Dashboard Without Execution" - transparency earned through professional work
Swiss quality at every stage - premium talent, AI-coordinated for efficiency
AI-powered professional empowerment - enables talented Swiss professionals (especially stay-home mothers and flexible workers) to deliver high-quality work on flexible schedules
Automatic investor reporting - real-time transparency is a natural byproduct of our work
Values-first business - bootstrap to profitability, no investor pressure to compromise quality

The Problem We Solve¶

For Startups At Every Stage:¶

PRESEED STAGE (CHF 0-300K raised): - Need professional marketing to attract investors, but can't afford CHF 8K+/month agencies - Technical founders spend 40%+ time on marketing instead of product - Can't demonstrate marketing ROI to investors (68% of Swiss preseed startups) - Technical complexity (CRM, analytics, automation) beyond founder capabilities

SEED STAGE (CHF 300K-1M raised): - Just raised funding, need to scale marketing quickly - Don't want to lose momentum switching to new agency - Not ready to hire full internal team (CHF 30K+/month for 3 people) - Need institutional knowledge of what worked during preseed

SERIES A STAGE (CHF 1M+ raised): - Choosing between hiring expensive internal team vs. continuing services - Value flexibility + deep brand knowledge over hiring/managing complexity - Want professional operations without CHF 400K+/year team salary burden - Need to scale rapidly without ramp-up time

The Lifecycle Problem:¶

Every time you switch marketing providers, you lose: - ✗ Institutional knowledge of what worked - ✗ Brand voice and messaging consistency - ✗ Historical performance data and benchmarks - ✗ Strategic context and market understanding - ✗ 3-6 months ramp-up time for new provider

Our Solution: One partner who grows with you, preserving context through AI coordination.

Our Solution: Multi-Tier Lifecycle Model¶

PRESEED TIER (CHF 2-5K/month)¶

For: Pre-funding startups validating product-market fit

✓ Professional Swiss marketing execution (20-50 hours/month)
✓ Content creation, social media, basic paid advertising
✓ CRM setup and lead tracking
✓ Investor-ready metrics and reporting
✓ Foundation for future scale

Packages:
• Validation: CHF 2,000/month (20 hours)
• Growth: CHF 3,500/month (35 hours)
• Launch: CHF 5,000/month (50 hours)

SEED TIER (CHF 8-10K/month)¶

For: Recently funded startups (CHF 300K-1M raised) scaling operations

✓ Everything in Preseed PLUS:
✓ Dedicated senior strategist (consistent point of contact)
✓ Advanced marketing automation and infrastructure
✓ Multi-channel campaign management
✓ Team coordination (80-100 hours/month)
✓ Preserved institutional knowledge from preseed phase

Packages:
• Scale: CHF 8,000/month (80 hours)
• Acceleration: CHF 10,000/month (100 hours)

Advantage: No ramp-up time, we already know your brand intimately

SERIES A TIER (CHF 15-20K/month)¶

For: Funded startups (CHF 1M+) choosing between internal team vs. services

✓ Everything in Seed PLUS:
✓ Full marketing operations (120-160 hours/month)
✓ Multi-professional team (content, ads, automation, strategy)
✓ Executive-level strategic guidance
✓ Marketing team alternative (vs. CHF 35K+/month for 3 internal hires)
✓ All brand context and historical data preserved

Pricing: CHF 15,000-20,000/month

Value: 50-60% cost reduction vs. hiring full marketing team
Flexibility: No hiring/firing complexity, scale up/down as needed

Why Startups Choose to Stay With Us¶

Institutional Knowledge = Competitive Advantage¶

When you work with us from preseed through Series A, we build: - Deep brand understanding - We know your voice, positioning, and what resonates - Historical performance data - We track what worked across your entire journey - Market intelligence - We've learned your competitive landscape intimately - Strategic context - AI preserves every decision, experiment, and insight - Relationship continuity - Same team that helped you raise seed now scales with you

Switching Cost (for you): Lose all this institutional knowledge Retention Driver (for us): Value-based lock-in, not contractual

Cost Efficiency at Every Stage¶

Stage	Internal Team Cost	Our Service Cost	Savings
Preseed	CHF 12K/month (1 junior marketer)	CHF 2-5K/month	60-75%
Seed	CHF 25K/month (2 marketers)	CHF 8-10K/month	60-68%
Series A	CHF 35K+/month (3-person team)	CHF 15-20K/month	43-57%

Plus: No hiring time, no management overhead, no firing complexity

Our Target Market (Multi-Stage Model)¶

PRIMARY: Swiss B2B SaaS Startups¶

Preseed (60% of client base target): - 2-6 months from idea to preseed funding - Technical founders, limited marketing experience - CHF 50K-150K budgets, can spend CHF 2-5K/month on marketing - Market: 150-200 per year in Switzerland

Seed (30% of client base target - upgrades from preseed): - Recently raised CHF 300K-1M seed funding - Existing preseed clients who want to continue + scale - CHF 8-10K/month budget for professional marketing - 40-50% upgrade conversion rate from preseed tier

Series A (10% of client base target - upgrades from seed): - Raised CHF 1M+ Series A funding - Choosing between internal team vs. continued service - CHF 15-20K/month vs. CHF 35K+/month for hiring team - 20-30% upgrade conversion from seed tier

SECONDARY: Swiss Hardware/Biotech Startups¶

Longer development cycles (12-18 months to preseed)
Higher funding targets (CHF 500K-1.5M preseed rounds)
Complex technical storytelling requirements
Same lifecycle model applies (preseed → seed → Series A tiers)

Revenue Model: Client Lifecycle Value¶

Traditional Model (preseed only): - Client A: 6 months × CHF 3.5K = CHF 21K lifetime value - Client graduates after fundraising → lost revenue

Lifecycle Model (preseed → seed → Series A): - Client B: 6mo preseed (CHF 3.5K) + 12mo seed (CHF 8K) + 12mo Series A (CHF 15K) - Total: CHF 21K + CHF 96K + CHF 180K = CHF 297K lifetime value - 14.7x higher LTV from client who grows with us!

Go-To-Market Strategy (Multi-Channel Model)¶

PRIMARY CHANNEL: VC Portfolio Partnerships (20% of revenue)¶

Model: VCs pay for portfolio dashboard, recommend us to startups

VC Pays: CHF 300-500/month per portfolio company
VC Gets: Portfolio-wide marketing transparency and benchmarking

Startup Chooses: Opt-in to execution services (not mandated)
Startup Gets: Strong VC recommendation + professional service

We Get: Predictable dashboard revenue + warm client referrals

Example: 1 VC with 15 portfolio companies - VC subscription: CHF 7,500/month (dashboard for 15 companies) - Startup adoption: 40-70% opt in for execution - Startup revenue: 7-10 companies × CHF 3.5-8K avg = CHF 24.5-80K/month - Total per VC partnership: CHF 32-87.5K/month

Target: 3-5 VC partnerships by Year 2

PRIMARY CHANNEL: Direct Founder Acquisition (70% of revenue)¶

Model: Direct outreach through founder networks, content marketing, referrals

Channels:
✓ Founder network referrals (Swiss startup community)
✓ Content marketing ("Preseed Marketing Playbook" thought leadership)
✓ Event presence (Swiss startup ecosystem networking)
✓ Client success stories (showcase fundraising results)
✓ Accelerator partnerships (cohort-wide marketing partner)

Target: 2-3 new direct clients per month
Advantage: Full control, not dependent on VC relationships

SECONDARY CHANNEL: Referral Engine (30%+ of new clients)¶

Model: Existing clients refer new startups

Drivers:
✓ High satisfaction (>90% client satisfaction target)
✓ Measurable results (fundraising success, marketing ROI)
✓ Founder community (Swiss ecosystem is tight-knit)
✓ Upgrade success (clients who scale with us become advocates)

Advantage: Lowest CAC (<CHF 400), highest trust signal

Our Talent Pool: Underutilized Swiss Marketing Professionals¶

Profile: - Stay-home mothers with marketing expertise seeking flexible professional work - Recently unemployed professionals maintaining skills while job searching - Part-time professionals wanting Swiss-rate compensation for limited capacity - Experienced marketers seeking meaningful work on flexible schedules

Market: 50,000+ university-educated professionals with underutilized capacity

Our Commitment: - 100% Swiss-based talent - no international outsourcing despite cost pressure - Swiss-rate compensation (CHF 60-85/hour) - professional respect and fair pay - Flexible scheduling - accommodate life circumstances (emergencies, cancellations) - Professional development - AI enhances skills, doesn't deskill - Meaningful work - help Swiss startups succeed, not generic work

Impact Targets: - Year 1: 25+ Swiss professionals earning flexible income - Year 2: 50+ professionals with sustainable part-time work - Year 3: 100+ professionals, CHF 2M+ in annual professional fees paid

Why We'll Win¶

1. Client Lifecycle Lock-In (Value-Based, Not Contractual)¶

Institutional knowledge moat: Deep brand understanding makes switching costly
Context preservation through AI: Strategic knowledge accumulates over time
14.7x higher LTV: Clients who grow with us are dramatically more valuable
No competition: Agencies target one stage; we serve entire lifecycle

2. Bootstrap Sustainability = Values Preservation¶

No investor pressure: Can maintain Swiss-first principle indefinitely
Profitable Year 2: Self-sustaining, not dependent on fundraising
Founder control: Decisions based on client success and social impact
Values alignment: Organic growth pace matches mission (no forced scaling)

3. AI + Human Excellence (Technology Ready)¶

AI prototype complete: Eliminates development risk, ready for deployment
Technology amplifies Swiss talent: Enables quality at preseed budgets
Operational efficiency: AI coordination reduces management overhead
Social impact enabler: Makes flexible work professionally viable

4. Swiss-First + Measurement Excellence¶

100% Swiss talent: No outsourcing regardless of cost pressure (core principle)
Cultural expertise premium: Swiss market understanding worth paying for
Transparent value delivery: Complete measurement of activities and impact
Quality consistency: Swiss professional standards through AI coordination

5. Founder-Market Fit + Self-Use Validation¶

Internal proof point: Using our own service validates model before selling
Swiss ecosystem knowledge: Deep understanding of preseed fundraising challenges
AI + Marketing expertise: Rare combination of technical and marketing capabilities
Credible storytelling: "We use it ourselves" eliminates adoption risk

6. Multi-Channel Revenue Resilience¶

VC partnerships: Predictable base revenue (20%) from dashboard subscriptions
Direct acquisition: Not dependent on VC mandates (70% execution revenue)
Referral engine: Organic growth from satisfied clients (30%+ of new clients)
Upgrade revenue: Existing client expansion drives growth without new CAC

Business Model: Bootstrap to Profitability¶

Financial Model (No External Investment Required)¶

Revenue Targets: - Month 12: CHF 75-90K MRR (15-20 mixed-tier clients) - Founders sustainable - Month 24: CHF 160K+ MRR (30+ clients) - Profitable with 15%+ net margins

Unit Economics (at scale, 30 mixed-tier clients):

Revenue: CHF 159K/month
Talent Costs (63%): CHF 100K/month
Gross Profit (37%): CHF 59K/month
Fixed Costs: CHF 33K/month (founders CHF 16K, ops CHF 24K, tech CHF 9K)
Net Profit (16%): CHF 26K/month = CHF 312K/year profit

Bootstrap Timeline: - Months 1-3: Foundation + self-use validation (founder savings) - Months 4-6: Beta clients (CHF 15K MRR target) - Months 7-9: Multi-channel scaling (CHF 40-50K MRR) - Months 10-12: Sustainability (CHF 75-90K MRR, founders paid) - Months 13-24: Scale to profitability (CHF 160K+ MRR)

Decision Point (Month 24): - Option A: Continue organic growth → 60-80 clients, lifestyle business - Option B: Raise growth capital → Series A for DACH expansion (15-25% dilution from strength)

Key Advantage: Profitable without external funding, option to raise from position of strength

Competitive Positioning¶

We Are NOT:¶

❌ Traditional marketing agency (too expensive, preseed-only)
❌ Freelancer marketplace (inconsistent quality, no coordination)
❌ DIY marketing tool (founders don't have time to execute)
❌ Dashboard-only software (transparency without execution is empty)

We ARE:¶

✅ Lifecycle Marketing Operations partner that scales with you
✅ Integrated execution + transparency in one service
✅ Swiss quality + AI efficiency at accessible price points
✅ Institutional knowledge preservation through AI coordination
✅ Values-driven business (Swiss-first, bootstrap, social impact)

Category Creation:¶

First "Lifecycle Marketing Operations" service designed to scale with startup journey from preseed through Series A, preserving institutional knowledge through AI-coordinated Swiss professionals.

Get Started¶

For Preseed Startups:¶

Start with CHF 2-5K/month validation → We help you raise seed funding → Scale to CHF 8-10K/month → Continue growing together

For Seed-Stage Startups:¶

Join at CHF 8-10K/month → We build institutional knowledge → Raise Series A → Scale to CHF 15-20K/month team alternative

For VCs:¶

Partner for portfolio dashboard (CHF 300-500/month per company) → Get portfolio-wide marketing transparency → Recommend to startups → They opt-in based on value

Document Version & Changelog¶

Current Version: v2.0 - Multi-Tier Lifecycle Model (Bootstrap Strategy) Date: October 21, 2025 Status: Active - Primary company overview document

Changelog:¶

v2.0 (October 21, 2025) - Major Strategic Pivot - Added multi-tier lifecycle model (Preseed → Seed → Series A) - Updated positioning from "preseed-only" to "grow with you" lifecycle approach - Changed VC model from "investor-led mandate" to "portfolio partnership opt-in" - Added bootstrap business model (no external funding required) - Included client lifecycle value analysis (14.7x higher LTV) - Updated go-to-market to multi-channel strategy (VC + direct + referrals) - Added financial sustainability timeline (Month 12 sustainable, Month 24 profitable) - Expanded competitive positioning to lifecycle operations category

v1.0 (October 2025) - Original Preseed-Only Model - Preseed-only positioning (CHF 2-5K/month packages) - Investor-led sales channel (VC mandates adoption) - VC-funded growth strategy (raise CHF 250-400K preseed) - Single-tier service model - Archived to: docs/archive/earlier-versions/ (file archived separately)

Business Model: Preseed_Lean_Business_Canvas_v1_1.md (primary strategy document)
Validation Plan: Pre-Seed_Validation_Roadmap_v0_3.md (bootstrap timeline)
Core Principles: Business_Constitution_-_Core_Principles_v1_0.md (values framework)
VC Strategy: VC_Portfolio_Partnership_Channel.md (partnership approach)

Last Updated: October 21, 2025 Strategic Context: Organic Growth Model - Bootstrap to Profitability Target Audience: External (clients, partners, VCs) - suitable for website/marketing use