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Business Model Documentation

Strategic business model and positioning documents

📄 Primary Documents

Swiss_Marketing_Service_-_Company_Overview_v2_0.md ⭐

Purpose: External-facing company overview Audience: Clients, partners, VCs, website/marketing use Content: - Multi-tier lifecycle model (Preseed → Seed → Series A) - Complete value proposition - Bootstrap business model - Go-to-market strategy - Competitive positioning

Status: ✅ Active (v2.0 - October 21, 2025) Use When: Pitching to clients, explaining company to partners, marketing materials

Preseed_Lean_Business_Canvas_v1_1.md ⭐

Purpose: Detailed business model canvas Audience: Internal team, strategic advisors, potential investors (if pursuing growth capital) Content: - Complete lean business canvas (all 9 sections) - Multi-tier service packages and pricing - Unit economics and financial projections - VC portfolio partnership model - Key assumptions to validate

Status: ✅ Active (v1.1 - October 21, 2025) Use When: Strategic planning, financial modeling, investor discussions (if fundraising)

📚 Supporting Documents

Building_Lean_Business_Canvas_Guide.md

Purpose: Methodology guide for creating/updating business canvas Status: ✅ Reference document Use When: Updating business model, teaching canvas methodology

📦 Archived Documents

Superseded earlier versions have been moved to /docs/archive/earlier-versions/: - Swiss_Preseed_Marketing_Service_-_Company_Overview_v1_0.md (preseed-only model) - Swiss_Preseed_Marketing_Service_-_Refined_Business_Model.md (earlier iteration)

See: /docs/archive/README.md for why these were archived

🎯 Key Business Model Changes (Oct 2025)

v1.0 → v1.1 (Organic Growth Pivot): - ❌ Preseed-only service model - ✅ Multi-tier lifecycle model (Preseed → Seed → Series A)

  • ❌ VC mandates adoption

  • ✅ VC portfolio benefit (opt-in model)

  • ❌ Raise CHF 250-400K preseed funding

  • ✅ Bootstrap to profitability (no external funding required)

  • ❌ Single pricing tier (CHF 2-5K/month)

  • ✅ Three pricing tiers (CHF 2-5K, CHF 8-10K, CHF 15-20K)

  • ❌ Investor-led channel only

  • ✅ Multi-channel (VC + direct + referrals)

Result: 14.7x higher client lifetime value from lifecycle model

💡 Quick Reference

Our Service: Lifecycle Marketing Operations (Preseed → Series A) Model: Bootstrap to profitability, optional growth capital later Pricing: CHF 2-20K/month (scales with client funding stage) Target: Swiss B2B SaaS startups at all stages Differentiation: Institutional knowledge preservation through AI coordination

Month 12 Goal: CHF 75-90K MRR (sustainable) Month 24 Goal: CHF 160K+ MRR (profitable, 15%+ net margins)

Last Updated: October 21, 2025 Status: All documents aligned with organic growth strategy