Quick Start Guide

Welcome to the Swiss Marketing Marketplace Strategic Planning Repository!

This guide will get you started in 5 minutes.

📚 Essential Reading (15 minutes)

Start with these 3 documents:

1. Business Overview (5 min)

   docs/business-model/Swiss_Marketing_Marketplace_-_Company_Overview.md
   

2. Lean Business Canvas (5 min)

   docs/business-model/Preseed_Lean_Business_Canvas_v1_0.md
   

3. Core Principles (5 min)

   docs/project-principles/Business_Constitution_-_Core_Principles_v1_0.md
   

🎯 Common Tasks

Finding Documents

"I need to understand the market" → docs/research/Phase_1.1_Swiss_Startup_Ecosystem_Analysis.md → docs/research/Phase_3.1_Startup_Customer_Analysis.md

"I need to prepare for an investor meeting" → docs/strategic-planning/Preseed_Investor_Pitch_Deck_v1_0.md → docs/strategic-planning/Essential_Investor_Pitch_Artifacts_v0.1.md

"I need to understand our AI approach" → docs/research/Phase_2.2_AI_Value_Proposition_Analysis.md → docs/ai-framework/Agentic_AI_Quality_Assurance_at_Scale.md

"I need to assess risks" → docs/research/Phase_4.2_Risk_Scenario_Analysis.md → docs/strategic-planning/Critical_Open_Questions_v0.1.md

🗂️ Repository Structure at a Glance

swiss-marketing-marketplace-project/
│
├── README.md                 ← Start here
├── QUICK_START.md           ← This file
├── CHANGELOG.md             ← What changed when
├── CONTRIBUTING.md          ← How to contribute
│
├── docs/
│   ├── research/            ← Market research (8 phase documents)
│   ├── business-model/      ← Business canvas, model, overview
│   ├── strategic-planning/  ← Investor materials, roadmaps
│   ├── project-principles/  ← Core principles and strategies
│   └── ai-framework/        ← AI implementation docs

🔍 Quick Search Tips

Using grep to find content

# Find all mentions of "investor"
grep -r "investor" docs/

# Find "pricing" in business model docs
grep -i "pricing" docs/business-model/*

# Find documents modified recently
find docs/ -mtime -7 -type f

Using your editor's search

• VS Code: Cmd/Ctrl + Shift + F
• Vim: :vimgrep /pattern/ **/*
• Terminal: grep -r "search term" docs/

💡 Pro Tips

1. Bookmark Key Documents

Create a BOOKMARKS.md with your frequently accessed files:

# My Bookmarks
- [Business Canvas](docs/business-model/Preseed_Lean_Business_Canvas_v1_0.md)
- [Pitch Deck](docs/strategic-planning/Preseed_Investor_Pitch_Deck_v1_0.md)
- [Critical Questions](docs/strategic-planning/Critical_Open_Questions_v0.1.md)

2. Use Git Branch for Experiments

# Try something without affecting main
git checkout -b experiment/new-pricing-model
# Make changes, commit
# If good: merge. If bad: just delete branch
git branch -D experiment/new-pricing-model

3. Keep a Work Log

Create docs/work-log/YYYY-MM.md:

# Work Log - October 2025

## 2025-10-21
- Updated lean canvas with interview insights
- Revised investor deck financial projections
- Next: Schedule validation calls with 3 VCs

## 2025-10-20
- Customer validation interview with Startup A
- Key insight: They value transparency over cost

📞 Getting Help

1. Read the README - Most questions answered there
2. Check CONTRIBUTING.md - For workflow details
3. Review CHANGELOG.md - See what's changed recently
4. Ask the team - We're here to help!

🚀 You're Ready!

You now have everything you need to contribute effectively to our strategic planning.

Remember: - Commit often, push daily - Update CHANGELOG for significant changes - Ask questions when unsure - Documents are living - they should evolve!

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Need more details? See full strategic-planning/README.md or ./CONTRIBUTING.md

Last Updated: October 21, 2025