Swiss Marketing Marketplace - Project Summary¶
📦 Package Contents¶
Archive: swiss-marketing-marketplace-project.tar.gz (212 KB)
Total Files: 43 files
Documentation Files: 36 markdown documents
Date Created: October 21, 2025
🗂️ Repository Structure¶
swiss-marketing-marketplace-project/
│
├── 📄 README.md (10 KB) → Comprehensive project overview
├── 📄 QUICK_START.md (7 KB) → Get started in 5 minutes
├── 📄 CHANGELOG.md (5 KB) → Version history
├── 📄 CONTRIBUTING.md (8 KB) → Collaboration guidelines
├── 📄 .gitignore → Git configuration
├── 🔧 init-git.sh → Git initialization script
│
└── 📁 docs/
│
├── 📁 research/ (8 documents, 295 KB)
│ ├── Phase_1.1_Swiss_Startup_Ecosystem_Analysis.md (26 KB)
│ ├── Phase_1.2_Part_Time_Talent_Pool_Assessment.md (23 KB)
│ ├── Phase_2.1_Multi_Sided_Marketplace_Feasibility.md (78 KB)
│ ├── Phase_2.2_AI_Value_Proposition_Analysis.md (45 KB)
│ ├── Phase_3.1_Startup_Customer_Analysis.md (39 KB)
│ ├── Phase_3.2_Investor_Stakeholder_Analysis.md (21 KB)
│ ├── Phase_4.1_Business_Model_Coherence_Analysis.md (47 KB)
│ ├── Phase_4.2_Risk_Scenario_Analysis.md (64 KB)
│ └── Swiss_B2B_Deep_Tech_Marketing_Analysis_2025.md (9.5 KB)
│
├── 📁 business-model/ (5 documents, 69 KB)
│ ├── Preseed_Lean_Business_Canvas_v1_0.md (14 KB)
│ ├── Lean_Business_Canvas_v0.1.md (13 KB)
│ ├── Swiss_Preseed_Marketing_Service_-_Refined_Business_Model.md (11 KB)
│ ├── Swiss_Marketing_Marketplace_-_Company_Overview.md (9 KB)
│ └── Building_Lean_Business_Canvas_Guide.md (20 KB)
│
├── 📁 strategic-planning/ (6 documents, 102 KB)
│ ├── Preseed_Investor_Pitch_Deck_v1_0.md (19 KB)
│ ├── Investor_Pitch_Deck_Framework_v0.1.md (23 KB)
│ ├── Pre-Seed_Validation_Roadmap_v0_2.md (13 KB)
│ ├── Investor_Validation_Interview_Guide_v0_1.md (15 KB)
│ ├── Essential_Investor_Pitch_Artifacts_v0.1.md (8.5 KB)
│ └── Critical_Open_Questions_v0.1.md (15 KB)
│
├── 📁 project-principles/ (7 documents, 68 KB)
│ ├── Business_Constitution_-_Core_Principles_v1_0.md (12 KB)
│ ├── Business_Principles.md (3.5 KB)
│ ├── Context_Aware_Quality_Scaling.md (9 KB)
│ ├── Investor_Led_Sales_Channel.md (8.5 KB)
│ ├── Self_Use_First_Validation.md (12 KB)
│ ├── Swiss_Quality_AI_Efficiency.md (11 KB)
│ └── Time_Materials_Pricing.md (6 KB)
│
└── 📁 ai-framework/ (9 documents, 81 KB)
├── Agentic_AI_Quality_Assurance_at_Scale.md (10 KB)
├── strategy_level_llm_prompt_md.md (5.5 KB)
├── campaign_level_llm_prompt_md.md (6 KB)
├── activity_level_llm_prompt_md.md (8 KB)
├── task_level_llm_prompt_md.md (9 KB)
├── strategy_level_template_json.txt (7.5 KB)
├── campaign_level_template_json.txt (9 KB)
├── activity_level_template_json.txt (14 KB)
└── task_level_template_json.txt (14 KB)
📊 Documentation Overview¶
Research Phase (295 KB)¶
Complete market analysis across 8 phases covering: - Swiss startup ecosystem and marketing challenges - Part-time talent availability and preferences - Multi-sided marketplace feasibility - AI value proposition and capabilities - Customer and investor stakeholder analysis - Business model coherence validation - Risk scenarios and mitigation strategies
Key Insights: - CHF 180M+ total addressable market in Swiss startup ecosystem - 67% of startups struggle with marketing effectiveness - Strong part-time talent pool (200-300+ qualified professionals) - Investors actively seeking portfolio marketing transparency - AI can reduce coordination costs by 40-60%
Business Model (69 KB)¶
Lean business canvas and model documentation: - Complete v1.0 lean business canvas - Refined business model with unit economics - Company overview and positioning - Comprehensive guide for canvas development
Key Elements: - Time & materials pricing model (CHF 90-150/hour) - Three-sided marketplace (startups, investors, experts) - AI-enhanced coordination and quality assurance - Investor-led sales channel strategy
Strategic Planning (102 KB)¶
Investor-ready materials and roadmaps: - Pre-seed investor pitch deck v1.0 - Validation roadmap and interview guides - Essential investor artifacts checklist - Critical open questions to address
Funding Goals: - Pre-seed target: CHF 300-500K - Use of funds: MVP development + first pilots - Timeline: 12-18 months to product-market fit
Project Principles (68 KB)¶
Core strategic principles: - Self-use first validation approach - Context-aware quality scaling - Investor-led sales channel - Swiss quality + AI efficiency positioning - Transparent time & materials pricing
Differentiators: - Swiss professional standards - Agentic AI coordination - Investor-centric design - Part-time expert model
AI Framework (81 KB)¶
Complete AI implementation documentation: - Quality assurance at scale approach - Four-level AI framework (strategy → task) - Prompt templates and JSON structures - Integration with human expertise
AI Capabilities: - Strategic marketing recommendations - Campaign planning and optimization - Tactical execution guidance - Quality assurance and reporting
🎯 How to Use This Package¶
For Team Members¶
- Extract archive:
tar -xzf swiss-marketing-marketplace-project.tar.gz - Initialize git:
cd swiss-marketing-marketplace-project && ./init-git.sh - Read QUICK_START.md (5 minutes)
- Start contributing!
For Version Control¶
# Initialize git repository
./init-git.sh
# Create remote repository on GitHub/GitLab
# Then connect:
git remote add origin <your-repo-url>
git push -u origin main
For Strategic Review¶
Start with these 3 documents (15 minutes):
1. docs/business-model/Swiss_Marketing_Marketplace_-_Company_Overview.md
2. docs/business-model/Preseed_Lean_Business_Canvas_v1_0.md
3. docs/project-principles/Business_Constitution_-_Core_Principles_v1_0.md
For Investor Meetings¶
Essential materials:
1. docs/strategic-planning/Preseed_Investor_Pitch_Deck_v1_0.md
2. docs/research/Phase_4.1_Business_Model_Coherence_Analysis.md
3. docs/strategic-planning/Essential_Investor_Pitch_Artifacts_v0.1.md
📈 Project Status¶
Phase: Pre-Seed Validation
Version: 1.0.0
Completion: Research Complete | Business Model Active | Validation In Progress
Completed ✅¶
- Market research (8 comprehensive phases)
- Business model development (lean canvas v1.0)
- Investor materials (pitch deck v1.0)
- Core principles documentation
- AI framework design
In Progress 🔄¶
- Customer validation interviews
- Pilot program planning
- MVP scoping
- Pricing model refinement
Next Steps ⏭️¶
- Launch pilot with 3-5 startups
- Investor feedback rounds
- MVP development
- Pre-seed fundraising
💡 Quick Navigation¶
Need to understand the market?
→ Start in docs/research/
Need to explain the business model?
→ Start in docs/business-model/
Need to pitch investors?
→ Start in docs/strategic-planning/
Need to understand our principles?
→ Start in docs/project-principles/
Need to understand the AI approach?
→ Start in docs/ai-framework/
🔧 Technical Details¶
File Format: Markdown (.md)
Archive Format: .tar.gz
Encoding: UTF-8
Line Endings: LF (Unix-style)
Total Size: 212 KB compressed
Compatible With: - Any text editor - Any markdown viewer - GitHub/GitLab/Bitbucket - VS Code, Obsidian, Notion (import) - Any git client
📞 Support¶
Questions about the business model? Review the README.md and business-model/ documentation
Questions about contributing? See CONTRIBUTING.md
Questions about getting started? See QUICK_START.md
Technical issues with git? See CONTRIBUTING.md Git Quick Reference section
⚖️ License & Confidentiality¶
Status: Proprietary Business Planning Documents
Audience: Internal team, strategic advisors, potential investors (with NDA)
Restrictions: All rights reserved - do not distribute without permission
Created: October 21, 2025
By: Swiss Marketing Marketplace Strategic Planning Team
For: Version-controlled strategic business planning