Swiss Marketing Service - Business Planning Documentation¶

Version: Pre-Seed Phase Last Updated: November 15, 2025 Status: Active Development

📋 Overview¶

Welcome to the strategic business planning documentation for a Swiss-based B2B marketing services marketplace that connects part-time marketing experts with startups and their investors, enhanced by agentic AI technology.

Core Value Proposition¶

For Startups: Access to vetted, part-time marketing expertise with transparent performance tracking
For Investors: Visibility into portfolio company marketing effectiveness with standardized reporting
For Marketing Experts: Flexible, professional opportunities with Swiss companies
AI Enhancement: Agentic AI that manages coordination, quality assurance, and reporting at scale

🎯 Current Business Model¶

Organic Growth / Bootstrap Strategy

We've pivoted from a VC-funded model to an organic growth approach that:

Multi-tier service packages: Preseed (CHF 2K/mo) → Seed (CHF 8K/mo) → Series A (CHF 15K/mo)
Client lifecycle approach: Grow with client success instead of graduation
Sustainable from Month 12: Founders paid CHF 8K each monthly
Profitable by Month 24: 15%+ net margins, ready for first employee
No external funding required: Optional growth capital from position of strength

Key advantages: Values preservation (Swiss-first), 14.7x higher LTV, institutional knowledge moat, profitable Year 2.

Business Model¶

Start here to understand our business approach: - Lean Business Canvas v1.1 - Comprehensive business model canvas - Company Overview v2.0 - Multi-tier lifecycle model and strategy - Building Lean Canvas Guide - How we built our business model

Project Principles¶

Our core values and operational philosophies: - Business Constitution v1.0 - Foundational principles and values - VC Portfolio Partnership - Optional revenue channel strategy - Swiss Quality & AI Efficiency - Our quality philosophy - Self-Use First Validation - How we validate before scaling - Context-Aware Quality Scaling - Adaptive quality framework - Time & Materials Pricing - Transparent pricing model

Strategic Planning¶

Roadmaps and validation strategy: - Pre-Seed Validation Roadmap v0.3 - 24-month bootstrap plan - VC Partnership Sales Guide v0.2 - Partnership sales approach

Market Research¶

Comprehensive market analysis organized in 4 phases:

Phase 1 - Market Foundation: - Swiss Startup Ecosystem Analysis - Part-Time Talent Pool Assessment

Phase 2 - Value Proposition: - Multi-Sided Marketplace Feasibility - AI Value Proposition Analysis

Phase 3 - Stakeholder Deep Dives: - Startup Customer Analysis - Investor Stakeholder Analysis

Phase 4 - Business Model Validation: - Business Model Coherence Analysis - Risk & Scenario Analysis

Industry Context: - Swiss B2B Deep Tech Marketing Analysis 2025

AI Framework¶

Technical documentation for our AI-powered coordination: - Agentic AI Quality Assurance - AI QA system overview - Strategy/Campaign/Activity/Task Level Prompts - Hierarchical AI framework

🔑 Core Business Principles¶

Self-Use First Validation - Validate by using the service ourselves first
Context-Aware Quality Scaling - Quality adapts to startup stage and criticality
VC Portfolio Partnership - Opt-in revenue channel, not mandate
Swiss Quality + AI Efficiency - Swiss standards with AI coordination
Transparent Time & Materials - Clear hourly pricing with full visibility

📈 Key Milestones¶

Month 12 Target: Sustainability¶

CHF 75K MRR (Monthly Recurring Revenue)
3-4 Preseed clients + 1-2 Seed clients
Founders paid CHF 8K each monthly
Break-even operations

Month 24 Target: Profitability & Optionality¶

CHF 160K MRR
15%+ net margins
First employee hire
Optional growth capital from strength

🚀 Quick Start Guides¶

New Team Member: 1. Read this home page 2. Review Business Constitution v1.0 3. Study Lean Business Canvas v1.1 4. Read Company Overview v2.0

Strategic Planning: 1. Review Lean Business Canvas v1.1 2. Study Pre-Seed Validation Roadmap v0.3 3. Read all Project Principles 4. Review Market Research phases

Technical/AI Review: 1. Read Agentic AI Quality Assurance 2. Study hierarchical LLM prompts 3. Review AI template structures

Risk Assessment: 1. Risk & Scenario Analysis (Phase 4.2) 2. Business Model Coherence Analysis (Phase 4.1)

📞 About This Documentation¶

This documentation site is built with MkDocs Material and deployed on Cloudflare Pages. It represents the complete strategic planning and business model documentation for our Swiss marketing service.

All documents are version-controlled and follow semantic versioning (v1.0, v1.1, v2.0 for production-ready; v0.x for drafts).

Last Updated: November 2025 Documentation Version: 2.0 (Organic Growth Model)